3 Tips On Promoting Your Hotelier Business In Greece

Summer is approaching, and the tourist season returns to Greece and promises longer days and more heat. This is the right time for hotel employees to welcome more customers, always adhering to health protection measures.

If you work in this industry, you will know how important it is for your hotel to have full rooms for all the period of summer, taking advantage of high-demand periods for as long as possible. And this is a factor that makes marketing during the summer essential for any hotel, especially for those that rely mainly on peak times, to attract more customers.

The good news is that a hotel, with some minor changes in its current marketing activities and operations, can significantly improve its appeal in the summer and attract travelers looking for the sun and the beach and people who want peace of mind.

Are you looking for ideas and inspiration to get you started? Read on for ways to promote your hotel in the summer with tips, tricks, and proven best practices – some of which can be applied year-round to promote your business.

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3 Tips On Promoting Your Hotelier Business In Greece

1. Start Promoting Your Business Early

As it is known, the summer season customers close their hotel rooms much earlier than the actual date of their visit. This fact is more pronounced during the summer months, especially in Greece, which is a predominantly summer country.

To attract these customers in a timely manner, you should start advertising your hotel for the summer before others. Spring is the perfect time to draw all those seasonal travelers looking for which hotel to book months before their vacation. In other words, prepare your hotel business promotion strategy before the season starts.

2. Create Loyal Customers

While customer loyalty is essential all year round, loyal customers can help you fill your rooms with more travellers making direct bookings during peak times when demand is high and indirect bookings are less necessary. The loyalty of your customers has a positive effect on the overall image of your business and will undoubtedly be able to increase its overall profits in the long run, as more and more customers will return to the services provided by your hotel unit.

3. Set Competitive & Attractive Prices

Make sure that the prices you set for the provision of your services are competitive, profitable, and appropriate for the season and your total benefits. While at first glance, it may seem complicated, in reality, it is not. Mainly when you include your business in the search engine of hurrygreek.com, which will give you a big boost of promotion and promotion in your business, using this search engine, a customer can find the competitive price of your hotel unit and choose you over one of your competitors.

Also, with this tool, you can access real-time data, comparing with the corresponding prices of your competitors, and re-adjusting your fees for the upcoming tourist season. Give the appropriate basis to the latest and prevailing trends in tourism, analyzing consumer behavior, aiming more effectively with strategic marketing promotion of your hotel unit.

Till next time,